The Credit Valley Brand
On November 5, 2000, The Credit Valley Hospital took on a new corporate brand, exactly 15 years to the day the hospital opened its doors to the residents of Mississauga.
The new “look” incorporates the past is designed to help the hospital position itself well in its expanded in the community and regions of Peel, Halton and beyond.At the time hospital president, Wayne Fyffe noted that “The Credit Valley Hospital has changed a lot since we first emerged from a farmer’s field back in 1985. But we’ve always remained true to our community roots. We’re proud of our professionalism and our caring, friendly and compassionate caregivers who promote life, health and innovation in a nurturing environment
“Today we’ve taken on a new look – a look that represents health, life and growth.
The design depicts our strong foundation based on our community hospital roots. The roots, representing the relationship between health and diagnosis, have created a stethoscope, the branches of which represent our expanding regional programs and services to our diverse multicultural community.
Our vision: Together we create better health care.
Our Mission: To deliver safe, quality and patient centred hospital care directly and through partnerships.
“Our brand is Credit Valley. We are a hospital. We are a foundation. We are a body of volunteers who come together as the associates. We are a variety of regional programs.
We are all an integral part of Credit Valley. And we are there for you, our patients and your families. This is our pledge to you and your families.”